Marketing Analyst
We are seeking a talented and analytical Marketing Analyst to join our dynamic team. The Marketing Analyst will play a crucial role in shaping our marketing strategies, optimizing campaigns, and driving business growth through data-driven insights. The ideal candidate is highly analytical, detail-oriented, and possesses a strong understanding of marketing principles in the financial services industry.
LOCATION
Alhambra
EMPLOYMENT TYPE
Permanent
What You’ll Do
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Analyze customer behaviors and develop strategies to increase customer base.
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Utilize statistical techniques and predictive modeling to forecast market trends, customer behavior, and campaign outcomes.
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Work with a variety of stakeholders to develop sound marketing recommendations.
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Generate detailed reports on marketing metrics.
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Develop and maintain dashboards, reports, and KPIs to track key metrics and communicate performance to stakeholders.
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Monitor industry trends and market dynamics, identify opportunities for improvement in marketing strategies.
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Proactively suggest innovative ideas for new marketing initiatives.
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Stay abreast of industry best practices, emerging technologies, and regulatory changes to ensure compliance and drive continuous improvement in marketing strategies.
Requirements
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Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field.
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3+ years of experience in marketing analytics or a similar role, preferably in the financial services industry.
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Proficiency in data analysis tools and software.
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Strong analytical skills with the ability to interpret complex data sets, identify patterns, and draw meaningful insights